Senior Marketing Automation Specialist

2 days ago


Stockholm, Stockholm, Sweden Lunar Denmark Full time
About Us">

Lunar Denmark is a rapidly growing fintech company that is changing the face of traditional banking. We offer innovative financial services that empower individuals to take control of their finances and achieve their goals.

Job Summary">

As a Senior CRM Specialist, you will play a critical role in developing and executing targeted CRM strategies to boost user engagement and drive core product adoption. You will work closely with cross-functional teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.

The ideal candidate will have a strong focus on product engagement and be able to engage stakeholders effectively at all levels. They should also have a solid understanding of multi-channel marketing strategies, including email, push notifications, and in-app messaging.

Responsibilities">

Design and implement multi-channel campaigns using Braze, such as email, push notifications, and in-app messaging.

Analyze campaign performance through data-driven insights and optimize messaging, channels, and targeting to improve conversion rates.

Collaborate across teams, including Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.

Requirements">

Proven experience (4+ years) in CRM App Marketing and a strong understanding of multi-channel marketing strategies.

Hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.

Solid understanding of A/B testing and experimentation techniques.

Exceptional communication skills in English.



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