Global Marketing Strategist Sweden/Amsterdam

12 hours ago


Stockholm, Stockholm, Sweden AniCura Full time

About AniCura:

AniCura is a family of well-known animal hospitals and clinics specializing in veterinary care for companion animals.

We provide modern, high-quality veterinary care for pets at circa 500 practices in 17 European countries and create peace of mind for pet owners through excellent access and patient safety.

Our vision is to shape the future of veterinary care together with our passionate veterinary professionals who attend to four million companion animal patients every year.

In this role, you will be part of shaping the future of veterinary care by developing and executing a comprehensive marketing strategy aligned with AniCura's business objectives.

Key Responsibilities include:

  • Growth Strategy: Develop and execute a comprehensive marketing strategy aligned with AniCura's business objectives. Identify new market opportunities, analyze customer insights, and leverage competitive intelligence to drive brand positioning and business expansion.
  • Research & Insights: Optimize and leverage CRM systems to enhance customer engagement and retention. Use advanced analytics to improve targeting, segmentation, and loyalty programs, ensuring customer-centric strategies that drive growth and long-term value.
  • Digital & Performance Marketing: Lead a cutting-edge digital marketing strategy across SEO, SEM, social media, email, and other digital channels. Oversee UX and brand design to ensure a unified and engaging customer experience. Leverage data-driven insights to enhance personalization, optimize media spend, and improve conversion rates.
  • Brand Development & Thought Leadership: Strengthen AniCura's brand identity and market presence. Develop compelling storytelling, content marketing, and PR strategies that reinforce AniCura's reputation as a trusted provider of veterinary care.


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