Fashion Copywriter Specialist

1 day ago


Stockholm, Stockholm, Sweden Digitalenta AB Full time
Job Description:

As a Product Copywriter, you will play a crucial role in shaping product communication across various digital platforms. Your primary responsibility will be to produce high-quality, engaging, and SEO-optimized product descriptions that align with brand guidelines and legal requirements.

You will work closely with internal stakeholders to ensure consistency in messaging while supporting translation processes and developing best practices for product copy. Your expertise in crafting compelling product descriptions will be complemented by an understanding of SEO, marketing ethics, and legal compliance.

Responsibilities:
  • Write accurate and engaging product copy for multiple marketing channels, including hm.com, mobile platforms, and external media campaigns.
  • Deliver master versions of product copy on time, ensuring consistency and alignment with brand tone of voice.
  • Manage and coordinate the translation process for product descriptions.
  • Evaluate all product copy to ensure it meets legal and ethical marketing standards while maintaining a strong commercial focus.
  • Develop and maintain guidelines for master copy, including tone of voice, SEO best practices, and general writing principles.
  • Stay up-to-date with product information management (PIM) tools and methods to streamline content workflows.
  • Collaborate cross-functionally with internal teams to align messaging across digital and physical retail channels.


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