Data-Driven Marketing Manager
5 days ago
Sellpy is a leading e-commerce company that drives change towards a sustainable lifestyle.
We're looking for a talented Google Ads Specialist to help us grow our business.
This role offers an incredible opportunity to shape the future of sustainable shopping with data-driven marketing.
About the Role- Manage and optimize Google Ads campaigns across 24 markets, with a focus on PMAX/Shopping and Search.
- Drive efficient spend to meet goals like acquisition, retention, and win-back – always with CAC and ROAS top of mind.
- Integrate CLV and customer data into campaign strategy and targeting.
- Improve and optimize product feeds, creatives, bidding, and targeting strategies.
You will work closely with our Data, Product, and local Marketing teams to ensure every marketing dollar delivers measurable impact.
Requirements:
- 4-5 years of hands-on experience managing and optimizing Google Ads campaigns, especially PMAX/Shopping.
- B.S. or M.S. degree in a relevant field, such as Business/Economics, Computer Science, or Data Science.
- Strong analytical skills with knowledge of SQL/BigQuery and a data-centric decision-making approach.
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