Marketing and Social Media Manager/Coordinator

4 days ago

Stockholm, Stockholm, Sweden Herräng Dance Camp Full time
About the Company

Herräng Dance Camp is a renowned global meeting place for dancers and music enthusiasts, offering a unique combination of workshops, social dances, and cultural exchange since 1982. Our mission is to entertain, educate, and spread joy about the art form and its culture.

About the Role

We are seeking a highly skilled Marketing and Social Media Manager/Coordinator to lead our marketing strategy and enhance the visibility of our camp to an international audience. As a key member of our team, you will be responsible for developing and implementing marketing and social media strategies to increase participant numbers and enhance brand awareness.

Key Responsibilities
  • Develop and implement comprehensive marketing and social media strategies to drive engagement and attract new participants.
  • Oversee all marketing channels, including website, social media, email campaigns, newsletters, print materials, and advertising.
  • Create and distribute engaging marketing materials, including ads, videos, and graphic content.
  • Manage and maintain our online presence, engage with our community, and achieve specific marketing or communication goals.
  • Plan and execute marketing campaigns and events to attract new participants and retain existing ones.
  • Analyse market data and customer insights to identify trends, target audiences, and improvement opportunities.
  • Collaborate with internal and external stakeholders, including workshop instructors, artists, and partners to maximise marketing potential.
  • Manage the marketing budget and ensure cost-effectiveness and return on investment.
Requirements
  • Previous experience in marketing, preferably within the events industry or cultural events, with a strong understanding of entertainment, education, and community-focused marketing strategies.
  • Strong leadership and communication skills, with the ability to collaborate with diverse teams and stakeholders.
  • In-depth knowledge of digital marketing, including social media, search engine optimization, and analytics tools.
  • Creativity and ability to create engaging marketing materials and campaigns.
  • Analytical skills and ability to interpret market data to make strategic decisions.
  • Experience managing marketing budgets and maximising return on investment.
  • Passion for dance and music is a plus, especially within swing dance and jazz music as well as a deep appreciation for the culture and community that surrounds it.
Language Requirements

Fluent in Swedish and English, written and spoken.

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