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Marketing and Social Media Manager/Coordinator

2 months ago

Stockholm, Stockholm, Sweden Herräng Dance Camp AB Full time
About the Company

Herräng Dance Camp AB is a renowned global leader in the swing dance community, offering a unique combination of workshops, social dances, and cultural exchange since 1982. Our mission is to entertain, educate, and spread joy about the art form and its culture.

About the Role

As the Marketing & Social Media Manager/Coordinator, you will play a crucial role in promoting and enhancing the visibility of our camp to an international audience of dancers and music enthusiasts. You will lead the marketing strategy and coordinate various marketing efforts to maximize the exposure of Herräng Dance Camp and attract new participants.

Responsibilities
  • Develop and implement marketing and social media strategies to increase participant numbers and enhance brand awareness.
  • Oversee all marketing channels, including website, social media, email campaigns, newsletters, print materials, and advertising.
  • Create and distribute engaging marketing materials, including ads, videos, and graphic content.
  • Create social media content and continue to build and manage our online presence, engage with our community, and achieve specific marketing or communication goals.
  • Plan and execute marketing campaigns and events to attract new participants and retain existing ones.
  • Analyze market data and customer insights to identify trends, target audiences, and improvement opportunities.
  • Collaborate with internal and external stakeholders, including workshop instructors, artists, and partners to maximize marketing potential.
  • Manage the marketing budget and ensure cost-effectiveness and return on investment.
Qualifications
  • Previous experience in marketing, preferably within the events industry or cultural events, with a strong understanding of entertainment, education, and community-focused marketing strategies.
  • Strong leadership and communication skills, with the ability to collaborate with diverse teams and stakeholders.
  • In-depth knowledge of digital marketing, including social media, search engine optimization, and analytics tools.
  • Creativity and ability to create engaging marketing materials and campaigns.
  • Analytical skills and ability to interpret market data to make strategic decisions.
  • Experience managing marketing budgets and maximizing return on investment.
  • A great aesthetic eye.
  • Well familiar with programs such as Photoshop, Canva, Illustrator, or similar.
Language Requirements

Fluent in Swedish and English, written and spoken.