Digital Marketing Strategist
1 week ago
At Epidemic Sound, we are a global force of innovators, pushing the boundaries of soundtracking in the music industry. We take what we do seriously, but not ourselves.
We're looking for a Paid Search Lead to spearhead our paid search strategy, driving growth and maximizing ROI. This is a key role with substantial impact.
Job Description
As our Paid Search Lead, you'll develop and execute a paid search roadmap to maximize traffic, sign-ups, and leads while optimizing ROI. You'll build and prioritize the paid search backlog, collaborate with cross-functional teams, and maintain a strong understanding of industry best practices to ensure highly effective campaigns.
Your Responsibilities:
- Establish Targets and Measurement Frameworks: Set targets and measurement frameworks for paid search initiatives.
- Develop Paid Search Roadmap and Strategy: Develop the overall paid search roadmap and strategy, aligned with business objectives.
- Identify Expansion Opportunities: Identify expansion and optimization opportunities across platforms like Google Ads and Bing Ads.
- Lead Campaign Execution: Lead the planning, setup, and execution of paid search campaigns, including ad copy, bid management, and budget allocation.
- Monitor Campaign Performance: Monitor campaign performance metrics and analyze data to identify improvements and growth opportunities.
- Implement A/B Testing: Implement A/B testing to optimize campaign structure, ad creatives, landing pages, and targeting.
- Collaborate with Cross-Functional Teams: Collaborate with SEO and content teams to ensure alignment.
- Partner with Analytics Team: Partner with the analytics team to track, measure, and report on paid search campaign impact.
- Align with Product and Sales: Work with product and sales to align paid search strategies with launches and promotions.
- Manage Relationships with Vendors: Manage relationships with paid search vendors, agencies, and technology partners.
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