Digital Marketing Strategist

2 weeks ago


Stockholm, Stockholm, Sweden Safemind AB Full time
About the Role:

We are seeking an experienced Digital Marketing Strategist to join our team at Safemind AB. In this role, you will drive the development of our marketing automation processes, shape digital marketing strategies, and contribute to innovative customer experiences.

You will lead the development and enhancement of our marketing automation capabilities in Salesforce Marketing Cloud, leveraging technical expertise and business process understanding to design and implement effective solutions. We seek a candidate with experience in large-scale digital initiatives powered by customer insights, API-based architecture, and agile development methodologies.

  • Platform Configuration: Customise Salesforce Marketing Cloud features (e.g., data extensions, subscriber lists, Journey Builder workflows, Advertising Studio) to meet business needs and optimise cross-channel marketing campaigns across the global organisation.
  • User Management: Manage user accounts, roles, and permissions while providing training to ensure users can effectively leverage Marketing Cloud.
  • Data Management: Oversee the import and synchronisation of customer data across platforms, ensuring proper handling of preferences and consent.
  • Automation Development: Design and implement automated marketing campaigns, using customer data for personalisation and engagement.
  • Integrations Management: Establish and maintain integrations between Salesforce Marketing Cloud, Salesforce CRM, and other systems to ensure seamless data flow and real-time updates.
  • Compliance and Data Privacy: Ensure adherence to regulations such as GDPR and CCPA, focusing on preference centres and compliant data handling practices.
  • Troubleshooting and Support: Diagnose and resolve technical issues and optimise platform efficiency.
  • Continuous Improvement: Stay updated on Salesforce Marketing Cloud enhancements, MarTech innovations, and industry trends to ensure the platform's continuous improvement.


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