Digital Marketing Strategist

2 weeks ago


Stockholm, Stockholm, Sweden Nordea Bank Norge ASA Full time

Welcome to Nordea, a leading financial services group in the Nordic region. We are currently seeking an experienced Digital Marketing Manager to join our Data, Digital Sales & Engagement team in Sweden.

">Job Summary

We are looking for a talented individual with a strong background in digital marketing and sales to lead our digital marketing efforts toward personal banking consumers in Sweden. As a Digital Marketing Manager, you will play a key role in driving Nordea's digital marketing and sales strategies, working closely with our Digital Journey Lead to capture customer and business needs.

">About This Opportunity

You will be responsible for translating business objectives and customer needs into effective digital marketing and sales strategies and activities. You will ensure the execution of our digital marketing and sales strategy at the highest levels, delivering expected results through close collaboration with the journey team.

">Your Responsibilities
  • Translate business objectives and customer needs into effective digital marketing and sales strategies and activities.
  • Ensure the digital marketing and sales strategy is executed at the highest levels, delivering the expected results through close collaboration with the journey team.
  • Inspire, guide, and manage journey specialists on how their work is connected to the full journey, as well as other journeys, in support of building a connected digital omni-channel experience.
  • Lead the communication and creative ideation and asset production process.
  • Identify and lead new strategic growth initiatives.
  • Be the marketing performance analytical wizard, who properly spends time looking at dashboards in Adobe to be on top of tracking and performance of what is launched – always looking for success and potential improvements.
  • Ensure brand identity, brand guidelines, and compliance regulations are adhered to.
">Requirements

To succeed in this role, we believe that you have:

">
  • 3+ years of experience from a similar digital marketing position, preferably from a bank with experience within savings and investment area.
  • Experience in email marketing, paid media activities, content creation, creative production & creative production management from a-z.
  • Experience working with digital customer journeys, CX, and UX.
  • Experience leading a team of specialists to efficiently plan, execute, and evaluate digital marketing campaigns and continuously optimise ongoing activities.
  • Experience in establishing new strategic partnerships.
  • A data-driven mindset, a passion for sales, and continuously optimization of sales funnels.
  • Strong communication skills and a creative mindset.
  • Extensive knowledge and experience with Adobe analytics, and/or other web analytics tools.
  • Vast experience in stakeholder management.
  • Fluency in both written and spoken Swedish & English is a requirement (professional level).
  • Master's degree in marketing, advertising, business or related field. Equivalent years of working experience will be considered in lieu of a degree.
">

If you are passionate about digital marketing and sales, and you have the skills and experience we are looking for, please submit your application. We look forward to hearing from you.



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