Head of Digital Brand Development

5 hours ago


Stockholm, Stockholm, Sweden Entravel Full time
Key Accountabilities

- Execute and own Entravel's full funnel initiatives from top of the funnel such as community building and influencer marketing to bottom of the funnel.

- Develop, nurture, and expand connections to the customer through user-centric digital experiences.

- Launch Entravel towards e-commerce and digital channels, including app, affiliate and potentially SMS marketing.

- Ownership of a consolidated P&L for all e-commerce and digital channels, in collaboration with our finance team.

- Define the marketing strategy and execute it.

Required Skills and Qualifications

- Minimum of 10 years of experience in B2C digital marketing/brand work (in house or agency) or e-commerce. Pure-play B2C experience is a plus.

- Highly analytical and data-driven with the ability to derive data and translate product, science and data insights into unique marketing content and make informed actionable plans.

- Experience in high growth consumer brands.

- Demonstrated track record of leading creative content for marketing channels that drive growth and building successful marketing initiatives from scratch.

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