Data-Driven Test and Learn Analyst

2 months ago

Stockholm, Stockholm, Sweden H&M Group Full time

About H&M Group

H&M Group is a global fashion company that values teamwork, individual expression, and continuous learning. Our teams are built with diverse personalities, talents, and backgrounds, and we believe that it's when you mix and match different skills and experiences that the real magic happens.

Our Mission

We aim to create a strategic plan that brings our brand direction to life through different touch points, ensuring a holistic customer experience from communication to membership programs. Our Customer Activation unit is responsible for designing and implementing this plan, using data and customer insights to drive business decisions.

Job Description

We are seeking a highly skilled Test and Learn Analyst to join our Media Measurement team in Customer Activation. As a key member of our team, you will play a crucial role in driving data-driven decisions related to media, customer, and loyalty strategies.

Key Responsibilities

  • Establish processes and conduct experiments and analyses to support strategic decisions within the organization.
  • Guide the test & learn agenda, acting as an expert in statistics and supporting stakeholders on best practice in measurement.
  • Oversee experimentation processes from planning to communication of results.
  • Use SQL, Python/R, Google BigQuery, Google Looker, PowerBI, and other tools to analyze data and conduct statistical analyses.
  • Visualize and present experiment results to stakeholders both within and outside of H&M Group.
  • Contribute ideas to the Test & Learn Agenda and enhance our measurement system from an experimentation perspective.
  • Assess the impact of our strategic and tactical decisions.
  • Participate in the wider analytical community within Customer Activation, Sales, and broadly H&M Group to share and expand collective knowledge and skills.

Requirements

  • Bachelor's degree in Economics, Statistics, Engineering, or related field.
  • 2+ years of experience working with data analytics, controlled experimentation, data science, marketing, or related fields.
  • Experience with randomized controlled trial, hypothesis testing, quasi-experiments, or similar methodologies.
  • Proficiency in SQL and experience managing large datasets from multiple data sources.
  • Knowledge of Python/R or other programming language.
  • Experience working with marketing and customer data is a plus.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences.
  • Analytical mindset and ability to lead with data-driven insights within a cross-functional team.
  • Fluent in English (written and spoken).

Additional Information

This is a permanent position based in Stockholm. If you believe you will bring value to this role and want to join our team, please upload your CV (in English). We look forward to receiving your application.

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