
Field Marketing Specialist
7 days ago
Job Summary
We are seeking a highly motivated and results-oriented Field Marketing Manager to join our team at Extenda Retail AB. As a key member of our marketing department, you will be responsible for developing and executing field marketing strategies that generate leads, build brand awareness, and establish us as a strategic vendor and the go-to provider on an international level.
The ideal candidate is a self-starter with a can-do attitude, able to work independently with minimal supervision. They should be a creative thinker with a passion for marketing, possessing excellent written and verbal communication skills, and able to effectively convey messages to different audiences. A strong communicator, team player, results-oriented, organized, and detail-oriented individual is also required.
The successful candidate will have a Bachelor's degree or equivalent in Marketing, Communications, or a related field, with a minimum of 3+ years of experience in B2B field marketing, preferably in the SaaS industry. They should possess a proven track record of successfully planning and executing marketing campaigns, experience with lead generation and CRM systems, and a strong understanding of digital marketing channels and tactics.
We offer a dynamic and collaborative work environment, the opportunity to work with cutting-edge technology and innovative solutions, and the chance to make a real impact and contribute to the growth of a successful company. If you are a highly motivated and results-oriented professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
Duties and Responsibilities- Implement marketing plans within Nordic countries and Benelux to generate WMS and retail leads and grow the company's reputation.
- Execute marketing strategy for target markets, focusing on key messaging, media collaboration, and targeting potential partnerships.
- Develop and execute impactful marketing campaigns to generate leads for our retail solutions and best-of-breed WMS.
- Plan and organize events such as seminars, webinars, conferences, and customer receptions.
- Build and manage a customer/prospect database and ensure data accuracy.
- Monitor marketing activities, track key performance indicators (KPIs), and analyze campaign effectiveness.
- Work closely with our internal team and external stakeholders on digital marketing efforts to optimize our digital presence, including website content, SEO, and social media.
- Stay up-to-date on the latest industry trends and competitor activities.
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