Marketing Visionary

4 days ago


Stockholm, Stockholm, Sweden AniCura Full time

As a Marketing Director at AniCura, you will play a crucial role in driving brand growth and enhancing customer experience. Our team of 12,000 passionate veterinary professionals serves four million companion animal patients every year, and we are committed to expanding our business through organic growth and new hospital acquisitions.

You will lead a cutting-edge digital marketing strategy, overseeing the entire customer journey, from awareness to loyalty, ensuring a seamless experience across digital and physical touchpoints.

Responsibilities:

  • Growth Strategy: Develop and execute a comprehensive marketing strategy aligned with our business objectives.
  • Research & Insights: Optimize and leverage CRM systems to enhance customer engagement and retention.
  • Funnel Optimization & Customer Journey Mapping: Oversee the entire customer journey, from awareness to loyalty, ensuring a seamless experience across digital and physical touchpoints.
  • Digital & Performance Marketing: Lead a cutting-edge digital marketing strategy across SEO, SEM, social media, email, and other digital channels.
  • Brand Development & Thought Leadership: Strengthen our brand identity and market presence.
  • Leadership & Culture: Build and develop a high-performing marketing team, fostering a collaborative, innovative, and customer-centric culture.


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