Meta Advertising Lead

3 days ago


Stockholm, Stockholm, Sweden Daniel Wellington Full time

At Daniel Wellington, we believe that everyone deserves to express their personal style through high-quality, affordable timepieces. Our brand is built on a passion for innovation, inclusivity, and customer satisfaction.

We are seeking a skilled Meta Marketing Specialist to join our team and lead our performance efforts across Meta's channels. In this role, you will have the opportunity to drive business growth, improve marketing efficiency, and develop your skills in a dynamic and fast-paced environment.

Key Responsibilities:

  • Developing, managing, and optimizing Meta advertising campaigns across multiple regions, including Europe, APAC, MEA, and Australia
  • Analyzing campaign performance, making data-driven decisions, and iterating for continuous improvement
  • Collaborating with cross-functional teams to ensure alignment with broader marketing and business objectives
  • Staying up-to-date with the latest trends, features, and best practices within Meta advertising and social media marketing
  • Monitoring and reporting on key metrics and KPIs, providing actionable insights and recommendations

To Be Successful in This Role, You Will Need:

  • Around 2 years of previous experience in managing Meta (Facebook/Instagram) ad campaigns
  • Proven ability to manage large-scale campaigns targeting multiple regions (EU, APAC, MEA, AUS)
  • Data-driven mindset with experience analyzing and interpreting campaign performance metrics
  • Brave in testing new things, contributing as an innovator in the team
  • Fluent in English
  • Experience with TikTok Ads is a plus, but not required
  • Experience in Smartly is considered a plus


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