
Marketing Performance Lead
20 hours ago
About Daniel Wellington
We are a global brand that has disrupted the timepiece industry. Since our inception, we have been driven by innovation and a passion for enriching our customers' style through timeless pieces.
Our inclusive and diverse workplace is built on trust, ownership, and flexibility. We empower our employees to make an impact and contribute directly to our success. You will spend your days with collaborative, open, positive, and highly skilled people, learning new things, growing, and having a great time while doing so.
We are now looking for a Meta Marketing Specialist who will lead our performance efforts across Meta's channels. This role offers the opportunity to impact our marketing success and efforts, testing new ideas and pushing boundaries.
The Role- Develop, manage, and optimize Meta advertising campaigns across multiple regions: Europe, APAC, MEA, and Australia
- Analyze campaign performance, make data-driven decisions, and iterate for continuous improvement
- Collaborate with cross-functional teams to ensure alignment with broader marketing and business objectives
- Stay up-to-date with the latest trends, features, and best practices within Meta advertising and social media marketing
- Monitor and report on key metrics and KPIs, providing actionable insights and recommendations
- Around 2 years of previous experience in managing Meta (Facebook/Instagram) ad campaigns
- Proven ability to manage large-scale campaigns targeting multiple regions (EU, APAC, MEA, AUS)
- Data-driven mindset with experience analyzing and interpreting campaign performance metrics
- Brave in testing new things, contributing as an innovator in the team
- Fluent in English
- Experience with TikTok Ads is a plus, but not required
- Experience in Smartly is considered a plus
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