Paid Media Specialist
4 days ago
About the Role:
We are seeking a detail-oriented Paid Media Specialist to join our dynamic team within Educations Media Group's global higher education search and discovery business.
Key Responsibilities:
- Manage and execute multiple ad campaigns, including understanding client expectations and advising on best practices.
- Monitor and report on campaign performance.
- Work closely with internal teams to ensure workflows, operational configurations, and campaign performances continuously improve.
Requirements:
- Hands-on experience managing and executing Paid Ad campaigns in Meta, TikTok, YouTube, or Google platforms.
- Strong organizational skills, capable of juggling multiple tasks.
- Proven problem-solving skills and a solutions-oriented mindset.
- Fluency in English and excellent written and oral communication skills.
- Demonstrated ability to maintain a high level of accuracy and attention to detail in all tasks and projects.
Desirable Qualifications:
- Knowledge of analytics and data management tools.
- Experience with other paid media platforms.
- Ability to analyze and interpret campaign data to inform strategy adjustments and optimizations.
- Capability to work in a fast-paced, deadline-driven environment – demonstrating flexibility and the ability to adapt to changing priorities.
- Familiarity with the higher education industry, particularly related to international student recruitment.
About Educations Media Group:
We are a trusted partner for over 120 million unique prospective students every year, helping them make informed decisions about higher education. Our global team of over 700 employees works tirelessly to provide innovative solutions for education institutions, including student recruitment services, marketing, and technology.
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