
Dynamic Marketing Manager
4 days ago
As a Field Marketing Manager at Ants - Tech Recruiters, you will oversee field marketing initiatives across the EMEA region. Your role will be to execute localized marketing strategies to drive brand awareness, demand generation, pipeline growth, and customer engagement.
You will work closely with sales, partner, customer marketing, and product marketing teams to align efforts and deliver measurable results. Key responsibilities include event management, partner enablement and support, campaign development and execution, and performance measurement.
- Event Management
- Plan and execute field events, trade shows, roadshows, webinars, and sponsorships to increase brand awareness and generate leads.
- Align with local sales teams, event partners, and other stakeholders on pre-, during, and post-event communication, marketing campaigns, and promotion strategy.
- Evaluate campaign and event impact, leveraging data-driven insights to optimize future investments and refine strategies.
- Plan events and campaigns according to budget and report after completion.
- Partner Enablement and Support
- Work closely with Partner Account Manager to identify and develop continuous partner growth opportunities.
- Develop marketing materials, sales collateral, and toolkits to enable partners to promote and sell our solutions.
- Plan and execute joint marketing activities (e.g., email campaigns, webinars, events) with partners to drive demand generation and pipeline growth.
- Serve as primary marketing point of contact for assigned partners, ensuring regular communication and engagement.
- Collaborate with partners to develop co-branded content, including case studies, solution briefs, and whitepapers.
- Campaign Development and Execution
- Support overall demand generation strategy by planning and implementing region-specific or vertical-focused marketing campaigns tailored to local audiences.
- Partner with sales teams to create and execute account-based marketing (ABM) initiatives for local key accounts.
- Performance Measurement
- Monitor and report on performance, ROI, and key KPIs (e.g., leads generated, pipeline growth, customer acquisition, and ARR).
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