Global Brand Manager Lead

2 days ago


Stockholm, Stockholm, Sweden Electronic Arts Full time
About the Opportunity

We are looking for a highly motivated and experienced Global Brand Manager Lead to join our team at Electronic Arts. In this role, you will be responsible for leading the development and implementation of brand strategies that drive growth and engagement across our portfolio of games and experiences.

You will work closely with cross-functional teams to define consumer targets and develop marketing strategies that meet their needs and motivations. Your expertise in brand strategy, product marketing, and digital marketing will be essential in helping us create next-level entertainment experiences that inspire players and fans around the world.

Main Responsibilities:

  • Lead the development and implementation of brand strategies that drive growth and engagement across our portfolio of games and experiences.
  • Work closely with cross-functional teams to define consumer targets and develop marketing strategies that meet their needs and motivations.
  • Partner with consumer insights to combine consumer research and industry trends into tangible insights.
  • Collaborate with brand directors and studio teams to define positioning, product features, content, and experiences, advocating on behalf of marketing and the player's needs.
  • Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends inform important brand strategies.


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