Senior Brand Manager, glögg

4 days ago

Stockholm, Stockholm, Sweden Anora Group Plc Full time

Stockholm

We are looking for a senior brand manager glögg and aromatized wines for the Swedish market. The Senior Brand Manager will manage one of Anora's flagship brands Blossa Glögg and will contribute to grow the glögg & aromatized wine portfolio, both in Systembolaget and in retail.

You will report to the Head of Anora Wine Brands Sweden and you will work closely with the Nordic glögg and aromatized team, participating, as market owner, in the strategic brand and portfolio development. You will contribute to the development of glögg and aromatized wines by fostering distribution, consumer communication and portfolio management for this category.

We expect you to be an experienced and collaborative brand manager with a marketing background, a true passion for brands and a proven track record in building brands from excellent planning to activation where knowledge in sales mechanics off trade is a clear advantage.

You will manage the marketing mix execution on the market, e.g. advertising, digital, PR and relationship-marketing agencies for the Swedish market (Systembolaget and retail).

You will be responsible for managing the outsourced retail Key Account Manager and retail sales organization. You will also be responsible for the volume forecasting and budget management.

We value these qualities for achieving success in this role:

  1. Business mindset & strategic brand building skills: as responsible for Blossa Glögg, one of Anora's flagship brands and for the glögg lead market, Sweden we expect you to have a strong business mindset combined with strategic brand building expertise.
  2. Excellent collaborator: Plans, coordinates, and works together in a matrix organization to achieve results. Project leader skills is a clear advantage.
  3. Insights into action: Understands how to transform insights into actions in the context of consumer activation and business.
  4. Creativity: Possesses creative thinking in executing local plans and problem-solving skills.
  5. Structure & accountability: ability to work independently in a structured way and taking ownership of the business.

Educational & work experience background:

  1. Education: degree in Marketing or Business. Min 5 yrs of experience in FMCG industry, experience of working with brands.
  2. Experience from working within a monopoly market and with Systembolaget is a clear advantage.
  3. Strong background in marketing/sales, experience in working with media/PR agencies preferred.
  4. Strong track record on performance delivery and passion for brand building.
  5. Extensive experience working across functional areas.
  6. Performance driven with business analytics skills. Fluency of Microsoft Office tools. & experience of PowerBI is an advantage.
  7. Excellent communication and language skills (written and spoken) in Swedish and English is a requirement.

This position is located in Stockholm.

What we offer:

We offer an inclusive work environment based on Nordic values, with an emphasis on openness and collaboration and a focus on sustainable growth at the core of everything we do. You will get to work with a group of passionate Anorafolks and great brands Join the team by applying via the link below (please include your salary expectations to the application) or at https://anora.com/en/careers by 28th of March 2025.

About the Company:

Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. Our portfolio includes iconic Nordic spirits brands – both Anora's own brands like Koskenkorva, Linie, Skagerrak and O.P. Anderson and partner brands like Jack Daniels, Fireball and Jose Cuervo – and noted wine brands from Blossa glögg, Falling Feather and Chill Out to Laroche, Penfolds and Louis Roederer.

At Anora, we believe that life should be enjoyed but not at the cost of our planet. That's why we are committed to upholding top-tier sustainability practices within our industry and promoting a responsible Nordic drinking culture. Together with our 1,200 Anorafolks across seven countries, we're dedicated to building a safe, inclusive workplace that mirrors the diversity, equity, and progressiveness of the Nordics. By promoting a culture where everyone feels valued, empowered, and free to be themselves, we can drive innovation and success, continuously improving for a better tomorrow.

You apply no later than 28/03/2025 by clicking the apply button.

#J-18808-Ljbffr

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