Anora Wine Brands Manager

4 days ago


Stockholm, Stockholm, Sweden Anora Group Plc Full time

We are looking for a seasoned brand professional to manage one of Anora's flagship brands, Blossa Glögg. This role offers an exciting opportunity to drive growth in the glögg and aromatized wine portfolio in the Swedish market.

The Senior Brand Manager will be responsible for managing the marketing mix execution on the market, including advertising, digital, PR, and relationship-marketing agencies. You will also oversee the outsourced retail Key Account Manager and retail sales organization.

To succeed in this position, you must have a strong business mindset combined with strategic brand building expertise. Excellent collaboration and project leadership skills are also essential.

Responsibilities:

  • Manage the marketing mix execution on the market
  • Oversee the outsourced retail Key Account Manager and retail sales organization
  • Contribute to the development of glögg and aromatized wines by fostering distribution, consumer communication, and portfolio management

Required qualifications:

  • Bachelor's degree in Marketing or Business
  • Minimum 5 years of experience in FMCG industry, with experience working with brands
  • Experience from working within a monopoly market and with Systembolaget is a clear advantage


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