
Drinks Strategy Manager
3 days ago
Are you a driven and results-oriented individual with a passion for the on-trade channel? Do you have a proven track record of delivering successful on-trade strategies and programs? If so, we want to hear from you
RESPONSIBILITIESAs an On-Trade Expert, you will be responsible for developing and executing on-trade strategies to drive brand growth and profitability. Your key responsibilities will include:
- Conducting thorough analysis of the on-trade channel to identify opportunities for growth and improvement
- Developing and implementing on-trade strategies that meet the needs of our consumers and trade partners
- Working closely with cross-functional teams to ensure alignment and seamless execution of on-trade initiatives
- Building relationships with key stakeholders in the on-trade channel, including bartenders, bar owners, and distributors
- Staying up-to-date on the latest trends and insights in the on-trade channel, and using this knowledge to inform strategy and decision-making
- Leading the development and implementation of innovative on-trade programs and promotions to drive engagement and conversion
- Collaborating with the Drinks Squad to develop and evolve drinks strategies that meet the needs of our consumers and trade partners
- Providing training and support to trade partners to help them understand and effectively sell our brands
- Monitoring and analyzing on-trade performance metrics to identify areas for improvement and opportunities for growth
We are looking for a highly motivated and results-oriented individual with a passion for the on-trade channel. The ideal candidate will have:
- A proven track record of delivering successful on-trade strategies and programs
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work effectively in a fast-paced environment
- Passion for the on-trade channel and commitment to delivering exceptional results
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