Global Spirits Strategist

3 days ago

Stockholm, Stockholm, Sweden TN Sweden Full time

At The Absolut Group, we are redefining the global spirit market and the world we live in by inspiring people of all backgrounds to come together to mix ideas and drinks, respectfully and responsibly.

ABOUT THE ROLE

The Advocacy team has responsibility for multiple brands in The Absolut Group portfolio (Absolut, Malibu & Kahlua), to champion the On-trade & Experiences through key strategies, partnerships, visibility priorities & activation programs that enhance consumers engagement with our brands; and drive Advocacy & Education by developing 'best in class' educational programs, experiences, and tools, to fuel and recruit passionate brand Advocates across the globe.

As an On-Trade expert, you will sharpen our understanding of both Customers, Bartenders and Consumers in their on-trade journey, to evolve our capabilities, developing consumer-centric trade strategies that support customers' business objectives and ensuring premiumisation of our brands. To generate profitable sales you will accelerate recruitment, penetration, and build consumer & bartender loyalty with programs, messaging, and activations that are exciting and based on our key consumption moments. These programs are essential to prominently positioning our brands with consumers, but should also encourage accounts to bring them to life and elevate their perception of our brands.

You will also be a drinks expert, leading our in-house Drinks squad to develop and evolve Drinks Strategies, requiring you to be on top of consumer & drinks culture and have comprehensive experience with the hospitality industry. The drinks expertise extends to supporting cross-functional teams across disciplines; to support advising and developing solutions for key occasions, programs and product innovation. Unique serves, drinking rituals and hero vessels will be deliverables that drive interest from the trade and also motivate consumers to trial products/serves both in the on-trade and at home.

In this role you will be responsible for:

  • Championing On-trade capabilities for Absolut, Malibu & Kahlua by evolving RPVA strategies (Relationship, Presence, Visibility, Activation)
  • Winning on-trade share by creating brand building visibility assets and activation programs in collaboration with markets, that drive impact and menu prioritization
  • Understanding the global on-trade arena by systematically collecting & reporting information on channel trends and data, as well as the competition, to identify new opportunities
  • Closing collaboration with Experiences to create holistic and scalable activations for various types of accounts
  • Supporting Shopper team to execute strong TTL (Through-The-Line) programs
  • Being the internal drinks expert, leading the cross-functional TAG Drinks Squad and sharing valuable input to key projects both internally and with expert drinks/on-trade/industry teams in market cos and at HQ
  • Collaborating to develop/evolve drinks strategies, ensuring data-driven & brand relevant drinks optimization, including drinks recipes that democratize cocktail making at home, and are sustaining for trade needs
  • Supporting NPDs, Key occasions and Communication programs with drinks recommendations, unique serves & drinking rituals
  • Supporting Trade Education Manager to develop relevant and memorable education programs for the hospitality industry that will drive equity and ultimately bartender recommendation.
OUR OFFER

At The Absolut Group, we are the thinking and doing of all our brilliant people. Be audacious and go after your dreams right from the start – and you will thrive in a passionate and progressive environment where we collaborate across borders. Be committed to a sustainable supply chain, a safe, inclusive workplace, and a responsible consumer culture, and we can achieve real change together.

With our spirit of belonging, we create a culture of what we call convivialité. It's the magic of human connections that makes things happen. You are welcome to The Absolut Group for who you are. We believe that an inclusive workplace with diversity of experiences and perspectives creates a vibrant work environment and mirrors our global consumers.

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