Marketing Automation Specialist
6 days ago
We are seeking a Digital Marketing Automation Expert to join our client's team in Malmö. The ideal candidate will be responsible for leading marketing automation initiatives and CRM activities, implementing attribution modelling and tracking systems, and managing relationships with performance marketing agencies.
The role involves creating and optimizing digital customer journeys, developing and implementing performance marketing strategies across digital channels, and managing paid search, paid social media, display advertising, and other digital campaigns.
Key Responsibilities:
- Lead marketing automation initiatives and CRM activities.
- Implement attribution modelling and tracking systems.
- Manage relationships with performance marketing agencies.
- Create and optimize digital customer journeys.
- Develop and implement performance marketing strategies across digital channels.
Requirements:
The ideal candidate should possess a strong understanding and track record in achieving Digital marketing ROI and ROAS targets.
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