Digital Marketing Operations Manager

3 days ago


Stockholm, Stockholm, Sweden TN Sweden Full time

TN Sweden is taking care of already produced surplus goods and selling it online at affordable prices to customers who want to buy perfectly good food that otherwise would have gone to waste.

We challenge the thought of sustainable consumption and believe revolutionising how we all look upon food waste is a good place to start.

We are present in Finland, Sweden, Denmark, Germany, Austria, and the UK and are on our way to the rest of Europe.

We are now looking for a CRM Manager to join our Nordic Merchandising team. In this role, you'll be responsible for one of our most important revenue channels.

You'll work across our Nordic markets (Sweden, Finland, and Denmark) with both the analysis of our customer base and the utilisation of that base in the best way possible in our marketing.

Responsibilities include:

  • Ownership of the process for full utilisation of the current CRM system
  • Designing and implementing direct email marketing campaigns together with the merchandising team
  • Planning and implementing CRM strategies to improve customer retention, loyalty, and engagement
  • Analysing customer data to build highly personalised campaigns and segments

Requirements:

  • At least two years of experience in direct sales, CRM or email marketing and therefore already some experience in working with CRM systems
  • Experience within either e-commerce, retail or B2C marketing - ideally within FMCG
  • Confidence to further develop our email channel as a sales and reactivation channel
  • Knowledge of not only the classic email marketing KPIs, but also of what margin, average order value and conversion rate mean


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