
Digital Marketing Strategist
16 hours ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Grade. As a key member of our marketing department, you will be responsible for developing and executing high-performing digital marketing campaigns across Sweden, Norway, and Finland.
About the RoleThe successful candidate will take the lead in managing Google Ads and SEM strategies to drive maximum ROI, elevate SEO rankings, and analyze and improve marketing efforts using Google Analytics and Google Tag Manager. You will also optimize HubSpot workflows for smarter lead nurturing and monitor and report campaign performance with actionable insights.
Your Key Responsibilities- Develop and Execute Digital Marketing Strategies: Create and implement effective digital marketing plans that drive traffic, increase engagement, and convert leads.
- Manage Google Ads and SEM: Optimize Google Ads and SEM strategies to achieve maximum ROI and drive conversions.
- Elevate SEO Rankings: Improve search engine rankings through optimized content, keyword research, and link building.
- Analyze and Improve Marketing Efforts: Use data analytics tools like Google Analytics and Google Tag Manager to measure campaign performance and make data-driven decisions.
- Optimize HubSpot Workflows: Streamline lead nurturing processes using HubSpot workflows and automation tools.
- Monitor and Report Campaign Performance: Track and analyze campaign metrics to provide actionable insights and recommendations.
- At least 3 years of experience in digital marketing (Google Ads, SEO, SEM, Google Analytics, HubSpot)
- Data-driven strategist with a passion for performance optimization
- Creative thinker with excellent storytelling skills
- Collaborative team player with excellent communication skills
- Fluent in English; bonus points for Swedish, Finnish, or Norwegian
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