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Programmatic Specialist Leader
4 days ago
Key Responsibilities:
The Senior Programmatic Specialist will be responsible for owning advanced programmatic operations for a portfolio of clients, ensuring campaigns are executed to the highest standards and deliver measurable business results.
They will execute and optimize campaigns across various programmatic platforms and formats, tailoring tactics to client goals while ensuring efficient and effective delivery.
Additionally, they will perform advanced optimization tasks, utilizing tools and techniques, such as custom bidding, audience segmentation, or dynamic creative to maximize performance. They will support internal teams with audits and improvement plans.
Collaboration with the Group Programmatic Lead to facilitate training sessions and upskilling initiatives will be essential, ensuring the team remains equipped with the latest programmatic knowledge and practices.
They will develop and test innovative solutions, exploring new platforms, ad tech capabilities, and optimization strategies to enhance deliverables and maintain a competitive edge.
Keeping on top of industry developments and overseeing local publisher communication, fostering strong relationships and ensuring alignment with group-level programmatic initiatives will be critical.
Mentoring and guiding junior colleagues, providing technical expertise, fostering collaboration, and contributing to a growth-oriented team culture will be key aspects of the role.
Finally, they will support programmatic development in Sweden, advancing operational standards and local expertise while championing best practices.
Requirements:
- At least 3 years of experience working in the programmatic field.
- Deep expertise in DV360 & CM360, but also good knowledge outside of the GMP product portfolio (e.g. Adform, Xandr, TheTradeDesk, etc.).
- Ability to analyze and interpret data across both marketing & analytics platforms (e.g. GA4).
- Curiosity in testing and developing new solutions across programmatic platforms and media types to advance operational excellence and client results.
- Familiarity with data visualization tools (e.g. Looker Studio) and ability to present insights in an engaging and understandable manner.
- Drive in crafting and applying effective testing tactics to discover innovative angles to boost campaign effectiveness.
- Proficient in communicating complex ideas clearly, both in presentations and through collaborative discussions.
- Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment.
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