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Channel & Experience Strategist

2 months ago

Älmhults Kommun, Sweden IKEA of Sweden Full time
About the Role

We are seeking a highly skilled Channel & Experience Specialist to join our team at IKEA of Sweden. As a key member of our Marketing & Communication department, you will play a crucial role in developing and implementing our omnichannel strategy to deliver a seamless customer experience across all touchpoints.

Key Responsibilities
  • Channel Expertise: Provide input to IMC assignments, ensuring relevant channel and experience information is incorporated to optimize content and improve the IKEA consumer experience.
  • Guidelines Development: Produce and update channel guidelines based on channel and experience knowledge and insights.
  • Insight-Driven Decision Making: Secure the outside-in perspective and feed into IMC while ensuring channel and content development is driven by actionable insights.
  • Leadership and Collaboration: Lead tasks as a channel & experience subject matter expert to enable IMC assignments to deliver to the IKEA marketing and communication delivery plan and IKEA priorities.
  • Stakeholder Management: Collaborate with and support C&E leaders in implementing their roadmaps.
  • Knowledge Sharing: Support IMC co-workers in gaining the right level of knowledge to develop and deliver to defined channels and experiences.
  • Initiative and Innovation: Contribute to channel and experience development and testing initiatives together with internal and external stakeholders, channel/platform owners, and stakeholder management with vendors.
  • Framework Implementation: Contribute to implementing the IKEA Content & Channel Framework, as well as contribute to continuous updates.
  • Capability Development: Contribute and support in defining channel and experience business needs into digital capability development.
  • Cross-Functional Collaboration: Work cross-organizationally, collaborating with other parts of IKEA.
  • Culture Development: Contribute to creating an idea and feedback culture in cross-collaboration with assignors, internal areas, and external partners.
Requirements

You have experience developing global communication and brand communication for large business/brands within Media or Retail industries, and an extensive knowledge of today's omnichannel landscape, market, and industry trends. You have a deep understanding of the customers' journey, how they consume and experience communication, and you can translate vision, strategies, and business direction into clear actions.

You build strong working relationships while co-creating and collaborating with colleagues across the organization. You can identify, collect, and communicate relevant channel and experience insights to identified stakeholders. You have strategic knowledge and deep understanding of the creative concept development, and how marketing, insights, planning, and creative integrate. You have experience and knowledge in project management methods and tools. You have good knowledge about the IKEA strategic landscape, IKEA concept, brand, values, copy, and visual identity, tone of voice, organizational setup, matrix lines, business processes & owners.

You are a true ambassador of IKEA values, living and sharing them daily, and you have a desire to strengthen the IKEA Brand. You feel energized by the need to measure and follow up performance of content and communication in the channels and experiences they are used in. You are driven by working with a long-term approach but with incremental deliveries and improvements. You identify, contextualize, and capitalize on business opportunities and consumer trends to meet IKEA's direction and customer needs.