Digital Growth Specialist

3 hours ago


Stockholm, Stockholm, Sweden Pocketlaw Full time

About Pocketlaw

We are a rapidly expanding AI legal tech company, reimagining legal work for every team. Our goal is to enable companies to centralise legal processes and automate contract management through intuitive tools, automation, and AI.

As a Marketing Lead, you will be responsible for driving all our marketing initiatives to drive pipeline through organic channels and build out a team as this grows.

This role will report directly to the VP GTM, with a dotted line to the CEO. The goal is to develop and execute a comprehensive marketing strategy aligned with Pocketlaw's goals.

Key Responsibilities

  • Create a comprehensive marketing strategy aligned with Pocketlaw's goals.
  • Lead all content creation initiatives to engage our audience, support brand positioning, and drive customer engagement.
  • Collaborate with the product team to develop go-to-market strategies and ensure excellent communication of product value.
  • Optimize customer acquisition and revenue growth through SEO & SEM consultants (LinkedIn, Email & other socials).
  • Plan and execute impactful events to enhance brand visibility and generate leads.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • Proven track record in a holistic marketing role, with a focus on content and product (3+ years experience preferred).
  • Strong leadership and project management skills with excellent communication.
  • Data-driven mindset with a track record of optimizing marketing performance.
  • Interest in and experience of using AI tools in your daily work.
  • Fluency in Swedish and English.


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