SEGA Game Launch Manager

10 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

We are seeking a talented Marketing Lead to lead the launch of an exciting new SEGA game. In this role, you will be responsible for developing and executing a robust marketing strategy that drives engagement and sales. You will work closely with our growth marketing team to ensure a successful and cohesive campaign.

Your key responsibilities will include:

  • Developing and Executing the Launch Marketing Strategy: Create a comprehensive marketing plan that aligns with the simultaneous theatrical release of the new Sonic mobile game. Ensure all marketing activities are cohesive, on-brand, and effectively target the intended audience.
  • Project Management: Oversee the end-to-end execution of the marketing plan, ensuring timely delivery and addressing any bottlenecks promptly. Coordinate with cross-functional marketing team members to ensure all efforts are aligned and integrated.
  • Licenser Coordination: Work closely with SEGA's licensing teams to ensure all marketing materials and activities are approved and on-brand. Navigate and resolve any approval bottlenecks efficiently.
  • Collaboration and Communication: Act as the primary point of contact for all marketing-related activities, ensuring clear and effective communication among all stakeholders. Collaborate with external partners and internal teams to drive a unified marketing approach.
  • Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns, providing regular updates and actionable insights to senior management. Adjust strategies based on data-driven insights to optimize campaign effectiveness.


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