Game Marketing Director

10 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

At Rovio, we are seeking an experienced and dynamic Marketing Lead to spearhead the launch of an exciting new SEGA game. As a key member of our growth marketing team, you will drive the development of the game's marketing plan and oversee its execution, ensuring a successful and cohesive campaign.

You will have impact and fun at work by doing:

  • Develop and Execute the Robust Launch Marketing Strategy: Create a comprehensive marketing plan tailored to the new Sonic mobile game, aligning with the simultaneous theatrical release. Ensure all marketing activities are cohesive, on-brand, and effectively target the intended audience.
  • Project Management: Oversee the end-to-end execution of the marketing plan, ensuring timely delivery and addressing any bottlenecks promptly. Coordinate with cross-functional marketing team members, including Product Marketing, User Acquisition, Community, Influencer Marketing, UX Research, Creative Production, and PR, to ensure all efforts are aligned and integrated.
  • Licenser Coordination: Work closely with SEGA's licensing teams in California to ensure all marketing materials and activities are approved and on-brand. Navigate and resolve any approval bottlenecks efficiently.
  • Collaboration and Communication: Act as the primary point of contact for all marketing-related activities, ensuring clear and effective communication among all stakeholders. Collaborate with external partners and internal teams to drive a unified marketing approach.
  • Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns, providing regular updates and actionable insights to senior management. Adjust strategies based on data-driven insights to optimize campaign effectiveness.

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