
Software Asset Narrative Specialist
3 days ago
Xensam is Seeking a Product Marketing Expert
We're looking for a highly skilled Product Marketing Lead to join our team and drive our product narrative forward.
About the PositionYou'll be responsible for developing and maintaining our product positioning, crafting compelling content, and driving product launch campaigns. As a key member of our marketing team, you'll work closely with R&D and marketing teams to develop a clear and consistent product message.
- Key Responsibilities:
- Develop and maintain our product positioning to ensure consistency across all channels.
- Craft engaging content that showcases the benefits of our technology.
- Drive product launch campaigns and regular release communications.
- Design lifecycle marketing messages for product notifications.
- Conduct market research and customer interviews to inform our narrative.
- Transform technical documentation into customer-friendly content.
- Co-create brand awareness campaigns for product positioning.
Essential Qualifications:
- 2-3 years of experience in product marketing, preferably in B2B SaaS.
- Bachelor's degree in marketing, business, or tech, with additional education in writing.
- Exceptional writing and communication skills.
- Strong analytical capabilities for market and customer insights.
- Proactive approach and structured working style.
- Excellence in cross-functional collaboration and stakeholder management.
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