Product Marketing Strategy Lead

2 weeks ago


Skinnskatteberg Municipality, Sweden Systemair AB - Skinnskatteberg Full time

In this role, you will contribute to the organic growth and financial development of Systemair, playing a central part in achieving the long-term goals of the Group. The right candidate will thrive in a high-pace environment, acting cross-functionally and cross-borders while building strong relationships based on honesty and trust.

About the Role:

You will be responsible for developing and implementing a group common product marketing strategy and process, enhancing our communication around our product offerings. This includes creating a harmonized and efficient way of identifying customer needs and stakeholder journeys, as well as leading the product marketing team to optimize our value proposition and product marketing process.

You will leverage different channels and communication packaging to correspond to the customer and stakeholder journey, increasing the effectiveness of product marketing. Your responsibilities include customizing product messaging, positioning, Features, Advantages, and Benefits (FAB) as well as unique selling/buying propositions for respective product areas.

About You:

We are looking for someone with a minimum of 10 years' experience in commercial marketing or industrial product sales, preferably from the HVAC business environment or Industrial products area. A higher education in marketing, business administration, or engineering is preferred, along with strong leadership traits, excellent analytical skills, and commercial acumen.

You should be a strong communicator, with excellent English language skills both verbally and in writing. Experience with relevant marketing tools and standard Microsoft Office Tools is essential. Infor M3 and Qlik sense experience is considered a plus.



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