Digital Media Strategist
18 hours ago
We are a global beauty company that empowers individuals to look, feel, and be their true selves. Our family of iconic brands includes Wella Professionals, Clairol, OPI, Nioxin, and ghd. With a presence in over 100 countries and 6,000 employees globally, we inspire beauty professionals, engage communities, and deliver sustainable growth to our stakeholders.
Our Mission
We enable consumers to express themselves through innovative products and services that elevate the hair and nail industry. Our commitment to diversity, equity, and inclusion drives us to cultivate a workplace where unique skills, abilities, experiences, and backgrounds come together to produce extraordinary results.
The Role: Social Media Expert
We seek an experienced social media expert with a proven track record of creating impactful campaigns for big consumer brands on a multi-market level. Your expertise in content creation, strategy development, and relationship management will help shape our full Northern Europe (Nordics + Benelux) social media strategy for a diverse portfolio of beauty brands.
Your Responsibilities
- Develop and implement a comprehensive social media strategy that revolutionizes the landscape within hair and nails.
- Plan and maintain content calendars, publishing schedules, and create timelines for Wella's social channels, aligning with our strategic vision.
- Evaluate global content and adapt it to our local market, ensuring relevance and effectiveness.
- Produce strategic social media campaigns that drive brand buzz from global and tailored local content, collaborating with content creators, hairdressers, and influencers.
- Manage relationships with key internal and external stakeholders, including influencer marketing, performance agencies, educators, and content creators.
- Measure, analyze, and report on data and consumer behaviors, staying updated on the latest trends and technologies in social media.
Your Qualifications
- Bachelor's Degree.
- 3-5 years of experience in Social Media strategies & content creation, managing social media platforms for big global consumer brands either in-house or from an agency.
- Expertise in social and digital landscape, content writing, copywriting, video production, and editing.
- Strong analytical skills and proficiency in social media tools such as Sprinklr.
- Excellent communication and organizational skills, ability to work in a fast-paced environment, and strong project management.
- Beauty experience preferred, fluency in one of the Nordic languages or Dutch.
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