Digital Media Strategist
8 hours ago
The Lyca Mobile Group is seeking a highly skilled Paid Media Manager to develop and execute paid media strategies that drive customer acquisition, engagement, and revenue growth. This role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies.
The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry. They will create and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
Key Responsibilities:
- Develop and execute paid media strategies to drive customer acquisition and engagement.
- Manage and collaborate with third-party digital agencies to achieve optimal campaign performance.
- Oversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing.
- Monitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.
Requirements:
- Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
- Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
- Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
- Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
- Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
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Digital Media Strategist
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