Influencer Marketing Manager

2 weeks ago

Stockholm, Stockholm, Sweden Perrigo Full time
About Perrigo

Perrigo is a leading player in the European Consumer Self-Care market and the largest U.S. store brand provider of over-the-counter and infant formula. Our mission is to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and are committed to enhancing the wellbeing of our colleagues and consumers alike.

About the Role

We are seeking a creative and experienced Influencer Marketing Manager to join our team. As a key player in our in-house creative team, you will be responsible for driving our ACO brand's influencer marketing and PR activities across all Nordic markets. You will work closely with internal stakeholders to secure strong, commercially driven influencer and PR executions, maintain relationships with key influencers and external partners, and optimize budget for influencer marketing activations.

Key Responsibilities
  • Be the owner and go-to person within Influencer Marketing & PR for ACO, Cosmica & Cliniderm across Nordics.
  • Work closely with internal stakeholders to secure strong, commercially driven Influencer and PR executions.
  • Maintain relationships and be the point of contact with key influencers and external partners/agencies within the influencer community.
  • Budget responsibility and optimization for influencer marketing activations.
  • Plan, create, execute and measure Influencer Marketing campaigns to ensure set KPI's.
Requirements
  • Minimum 2-4 years of working with Influencer Marketing and/or PR, experience from FMCG, digital agency or e-commerce with a proven track record of delivering business results and driving brands.
  • Fluent in Swedish & have a strong proficiency in English.
  • Understanding of the influencer marketing landscape in the Nordics and insights in the respective markets.
  • Strong project management skills with the ability to handle multiple campaigns in parallel.
  • A passion for digital and ability to inspire and influence others.
  • An entrepreneurial mind-set, with a curiosity to try new things.
  • Strong business acumen with passion for delivering against performance metrics such as market share, penetration and sales.
About Us

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

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