
European Automotive Marketing Specialist
6 days ago
This role requires a highly skilled and experienced professional to drive the company's marketing efforts in the local market, focusing on brand development and customer engagement.
Key Responsibilities:
- Brand Development: Develop and implement strategies to build the brand, increase brand awareness, and drive customer engagement.
- Marketing Strategy: Develop and execute regional marketing strategies, ensuring alignment with business objectives and global marketing guidelines.
- Public Relations: Manage relationships with press, media, agencies, and social influencers, working with the PR Manager to maintain visibility and reputation of the brand and product stories.
- Dealer Marketing Management: Supervise dealer marketing plans and executions, providing dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities, analyzing post-event effectiveness to inform marketing planning.
Requirements:
- University degree in marketing, sales, or commercial disciplines.
- Solid experience in automotive industry or branded retail products.
- 8+ years of experience in roles related to marketing management in automotive business.
- Excellent digital skills.
- Customer-oriented mindset.
- Effective communication and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open-minded.
- Results-oriented with ability to work to deadlines and hands-on approach.
- Effective and eloquent communicator in English (Swedish is mandatory, other European languages and Mandarin Chinese are a plus).
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