Data-Driven Media Mix Modelling Strategist
2 weeks ago
Company Overview
">H&M Group is a leading global fashion brand that combines creativity with commerciality to deliver high-quality products and exceptional customer experiences. As a workplace, we value diversity, inclusivity, and collaboration to foster a culture of innovation and growth.
">Estimated Salary
">We offer a competitive annual salary of approximately €95,000, commensurate with experience and qualifications, plus additional benefits and incentives.
">Job Description
">The MMM Program Lead plays a pivotal role in driving data-driven decision-making across our global media channels. This exciting opportunity involves overseeing the implementation of Media Mix Modelling (MMM) strategies to optimize marketing performance and enhance business outcomes.
">In this position, you will:
">- ">
- Lead and develop the MMM program, collaborating with cross-functional teams to set requirements for external vendors and ensure effective execution.">
- Educate and support regional teams on actionable insights and media optimization strategies.">
- Project lead and collaborate with senior stakeholders to guide data-driven decision-making and align modeling efforts with company goals.">
- Collaborate with agencies and partners to analyze media mix opportunities and leverage expertise in statistical modelling to assess the impact of media channels on business outcomes.">
- Utilize business acumen and strategic thinking to align modelling strategies with market dynamics and company objectives.">
- Stay up-to-date with evolving media landscapes and measurement techniques, continuously learning and adapting modelling methodologies to enhance accuracy and effectiveness.">
- ">
Required Skills and Qualifications
">To succeed in this role, you will require:
">- ">
- Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.">
- 5+ years of experience in marketing analytics, marketing budgeting, or related areas, with experience in Media Mix Modelling preferred.">
- Strong project management skills, with the ability to manage multiple projects simultaneously.">
- Excellent communication skills, with the ability to convey technical insights to non-technical stakeholders.">
- Strategic thinking and the ability to align measurement activities with broader business goals.">
- Exceptional analytical and problem-solving skills, with a keen eye for detail.">
- ">
Benefits
">We offer a comprehensive benefits package, including:
">- ">
- A generous annual bonus scheme.">
- A range of health and wellness initiatives.">
- Professional development opportunities.">
- A diverse and inclusive work environment.">
- ">
Location
">This permanent position is based in Stockholm, Sweden, providing an excellent opportunity to join a dynamic team and contribute to the success of H&M Group.
">As an employee of H&M Group, you will have access to cutting-edge tools and technologies, as well as a collaborative and supportive work environment that fosters creativity and growth.
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