Media Mix Modeling Program Lead

1 week ago


Stockholm, Stockholm, Sweden H&M Group Full time

H&M Group is a global fashion leader seeking an experienced Media Mix Modeling Program Lead to join our Customer Activation unit in Stockholm. This permanent role offers a unique opportunity to drive strategic marketing decisions and enhance media performance across our media channels.

About the Role

We are looking for a highly skilled professional with 5+ years of experience in marketing analytics, budgeting, or related areas, preferably with experience in Media Mix Modelling. As a Media Mix Modelling Program Lead, you will oversee a comprehensive MMM program across 8 regions, providing actionable insights to inform strategic marketing decisions.

In this role, you will collaborate with cross-functional teams, including media operations, strategy and planning, controlling, and technical product teams, to deliver insights that enhance media performance across our media channels. Your expertise in statistical modeling and analysis will be instrumental in assessing the impact of media channels on business outcomes.

The ideal candidate will possess strong project management skills, excellent communication skills, and the ability to convey complex technical insights to non-technical stakeholders. Additionally, they will have a keen eye for detail, exceptional analytical and problem-solving skills, and the ability to align measurement activities with broader business goals.

This is a key role within our organization, offering a competitive salary and benefits package, as well as opportunities for growth and development. The estimated annual salary for this position is approximately €70,000, based on industry standards and market conditions in Stockholm.

Key Responsibilities
  • Lead and develop the MMM program, setting requirements for external vendors
  • Educate and support regional teams with actionable insights and media optimization
  • Project lead and collaborate effectively with cross-functional teams to gather data, understand business requirements, and align modeling efforts
  • Collaborate with senior stakeholders to guide data-driven decision making
  • Identify media mix opportunities and work with agencies and partners for in-depth analysis
  • Utilize expertise in statistical modeling and analysis to assess the impact of media channels on business outcomes
  • Leverage business acumen and strategic thinking to align modeling strategies with company goals and market dynamics
Requirements
  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related field
  • 5+ years of experience in marketing analytics, marketing budgeting, or related areas, preferably with experience in Media Mix Modelling
  • Strong project management skills, with the ability to manage multiple projects simultaneously
  • Excellent communication skills, with the ability to convey complex technical insights to non-technical stakeholders
  • Strategic thinking and the ability to align measurement activities with broader business goals
  • Exceptional analytical and problem-solving skills, with a keen eye for detail

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