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Digital Transformation Manager

2 weeks ago

Stockholm, Stockholm, Sweden Philip Morris ApS Full time

About the Role:

As a Digital Transformation Manager, you will drive strategic growth by overseeing the development and optimization of our Nordic websites. Your goal will be to deliver exceptional user experiences, boost content engagement, and enhance overall performance.

You will collaborate closely with cross-functional teams to improve digital touchpoints, increase organic and paid traffic, and optimize conversion rates. This involves site performance monitoring, SEO optimization, and continuous improvement to drive e-commerce traffic and revenue growth.

Main Responsibilities:

  • Develop and implement website content strategies, ensuring alignment with brand, e-commerce, and digital strategy goals.
  • Manage and maintain the company's Nordic websites, guaranteeing they meet brand and digital standards.
  • Implement SEO best practices, including keyword optimization, metadata management, and technical SEO improvements to enhance organic search performance.
  • Analyze and optimize the customer journey to improve user experience, engagement, and retention using data-driven insights.
  • Evaluate online users' behavior to deliver engaging online experiences via Conversion Rate Optimization (CRO) techniques.
  • Monitor website performance, uptime, and loading speeds, ensuring optimal site functionality.
  • Regularly report on key website KPIs and provide actionable insights for continuous improvement and content enhancement.