Digital Experience Strategist
6 hours ago
As a Digital Experience Strategist at Scandic Hotels Group, you'll have the opportunity to shape the future of digital experiences for our guests.
Our Customer Journey tech department is responsible for developing personalized experiences for our guests. As a member of this team, you'll collaborate with cross-functional teams to enhance our CRM systems and Loyalty program.
Key Responsibilities:
- Develop and manage all platforms related to CRM, Loyalty, and Marketing communication.
- Establish and oversee an efficient organization structure to manage these platforms effectively.
- Lead and mentor team members, promoting collaboration and engagement.
- Work closely with business stakeholders to define requirements.
- Ensure data accuracy, system performance, and compliance with privacy regulations.
Requirements:
- Strong background in MarTech, including e-mail and performance marketing communication.
- Proficiency in one or several CRM systems, preferably Salesforce Marketing Cloud, Adobe, and/or Microsoft Dynamics CRM.
- Previous experience leading a team.
- Strong technical capabilities and strategic thinking.
- Experience working with continuous delivery methodologies.
- Ability to effectively collaborate with business stakeholders.
- Strong process and data competence with an understanding of business value.
With a long legacy of driving sustainability action in the hospitality industry, Scandic is committed to making a positive impact.
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