
Performance Marketing Manager
3 days ago
Company Overview
Rebtel Networks AB is an international workplace celebrating diversity and inclusivity. Our team reflects our global audience, comprising diverse minds from every corner of the globe. We strive to create innovative products that bridge cultural and geographic distances.
Your Role
We are seeking a talented Digital Marketing Strategist to join our team. As a key member, you will contribute to driving global growth by leveraging digital marketing channels. Your expertise will be essential in optimizing campaigns, collaborating with cross-functional teams, and staying ahead of industry trends.
Main Responsibilities
- Paid Channel Management: Oversee Google Ads campaigns, launch new channels, and ensure seamless synergy between paid and organic search strategies.
- Ongoing Experimentation: Design and implement ad copy, landing pages, visual creatives, audiences, and document experiments to maximize results.
- SEO Strategy & Implementation: Develop effective on-page and off-page optimization strategies, enhancing online visibility and organic traffic to the website in collaboration with product and web teams.
- Cross-Channel Synergy: Ensure cohesive strategies between paid and organic search.
- Content Management: Manage SEM/SEO-related website updates in close collaboration with product and web teams.
- Analysis & Reporting: Identify improvement opportunities and present detailed reports with insights generation and suggested next steps based on channel performance.
- Industry Trends: Stay updated on the latest digital marketing trends and adapt your strategies accordingly.
Requirements
- Proven experience in managing campaigns across multiple platforms, including Google Ads, Bing Ads, and Apple Search Ads.
- Ability to develop organic growth strategies, leveraging technical and content aspects, with a strong understanding of programmatic SEO and AI-driven results.
- Working knowledge of website and app analytics tools, such as Google Analytics and Adjust.
- Familiarity with content management systems (CMS) is a plus.
- Strong understanding of cross-digital channel synergies and attribution models, as well as latest trends such as iOS14.
- Native-level English proficiency, with additional language skills (Spanish/French) highly valued.
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