Gaming Industry Marketing Expert
3 days ago
About the Role
We are seeking a seasoned Marketing Lead to spearhead the launch of an exciting new SEGA game. The successful candidate will drive the development of the game's marketing plan and oversee its execution, ensuring a successful and cohesive campaign.
Your Key Responsibilities
- Develop and execute a comprehensive marketing strategy tailored to the new Sonic mobile game, aligning with the simultaneous theatrical release.
- Oversee the end-to-end execution of the marketing plan, ensuring timely delivery and addressing any bottlenecks promptly.
- Collaborate with cross-functional marketing team members to ensure all efforts are aligned and integrated.
Requirements
- Proven experience in leading successful marketing launches for video games, with a strong portfolio of previous campaigns.
- Demonstrated project management skills, with the ability to manage complex, cross-functional projects and ensure timely delivery.
- Experience working with licensors, ensuring all marketing activities are on-brand and approved on schedule.
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