Digital Marketing Leader for Nordic Markets

12 hours ago


Stockholm, Stockholm, Sweden UCB S.A. Full time

About UCB S.A.

UCB S.A. is a global biopharmaceutical company with a focus on neurology and immunology. Our team of around 8,500 people across the globe is inspired by patients and driven by science. We are committed to creating value through innovative solutions that improve patient health outcomes.

Digital Marketing Lead Role

We are seeking an experienced Digital Marketing Lead to join our Nordic team. As a key member of our marketing department, you will be responsible for driving omnichannel campaigns aligned with our country-specific brand and marketing plans. Your expertise in digital marketing, particularly in the pharmaceutical industry, will enable you to effectively collaborate with local marketing, brand managers, medical, and market access teams to implement cutting-edge digital solutions tailored to local stakeholder needs.

Main Responsibilities:

  • Implement and localize EU omnichannel campaigns based on local insights, regulations, and brand plans.
  • Manage local digital omnichannel projects in the Nordics, from KPI definition to performance and ROI monitoring.
  • Align and discuss digital initiatives with the Digital Business Excellence Partner Mid Markets for coherent digital transformation.
  • Collaborate with IBM and internal stakeholders to develop and implement local digital materials.
  • Analyze and track omnichannel campaign outcomes with marketing teams to ensure ROI and campaign success.

Skills and Qualifications:

  • Several years of experience in digital, omnichannel delivery, and digital marketing, preferably within the pharma industry.
  • Proficiency in English and a Nordic language.
  • Bachelor's or master's degree in business, digital marketing, digital communication, or Life Sciences with relevant omnichannel skills.
  • Skilled in various digital communication channels and tools (e.g., programmatic advertising, website CMS, SFMC, Drupal, Webinar tools).
  • Proven ability to work in multidisciplinary teams and implement impactful omnichannel solutions. Experience working with SCRUM methodology is a plus.
  • Strong business planning, tactical development, and execution skills.
  • Understanding of appropriate compliance and regulatory guidelines.
  • Demonstrated leadership in cross-functional project teams.


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