Digital Brand Marketing Lead

16 hours ago

Gothenburg, Västra Götaland, Sweden Poolia AB Full time
Job Description

We are seeking a skilled Digital Brand Marketing Lead to cover a parental leave for our client. As a key member of the team, you will be responsible for leading, developing, and inspiring a team of direct reports.

Main Responsibilities
  • Lead and manage a team responsible for execution in various areas, including brand websites, SEO, measurement, ecommerce content, global social media strategy & guidelines, and digital best practice and content creation via comms toolkits.
  • Drive the Digital Strategy across Health & Medical digital platforms (websites, social, SEO, ecommerce) with direct oversight on execution.
  • Maintain alignment of the Digital Communications Strategy with Brand, Communications, and Category strategies.
  • Manage social media strategy and guidelines to ensure global brand consistency and best practices.
  • Maintain and implement SEO strategy and guidelines, focusing on insights, measurement, and continuous improvement of online content.
  • Guide digital campaign asset creation and content best practices across brands.
  • Leverage cross-brand synergies and oversee test and learn initiatives across digital channels and campaigns.
  • Manage external agencies and foster collaboration across departments.

About You

  • You are an inspiring leader with the ability to develop and motivate people to meet both their career goals and the organization's goals.
  • You have a long-term strategic perspective as well as the ability to operationally drive profitable growth.
  • You are curious and eager to learn, passionate and committed to being part of our journey.
  • You are courageous and open-minded, willing to share your thoughts and embrace new learning opportunities.
  • You enjoy fast-paced, entrepreneurial environments with a university degree or equivalent education in Marketing and/or Digital.
  • You have proven experience in Digital Brand Marketing within an agency or global brand, ideally in a regulated industry.
  • You have leadership experience with at least one direct report.
  • You are eager to explore markets and interact, with approximately 40% travel time.
  • You have strong relationship management skills, capable of building and maintaining positive relationships.
  • You are capable of explaining digital topics to non-digital audiences.
  • You are experienced in digital planning, content management, and utilizing industry reporting tools like GA, GSC, Hotjar, SEMrush.

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