
Global Digital Marketing Leader
2 days ago
MacGregor Black is seeking a highly skilled and experienced Digital Marketing Leader to join their team in Stockholm.
This role offers the opportunity to drive digital strategy and shape the brand's marketing success.
The successful candidate will be responsible for leading a global team overseeing paid digital media, performance marketing, and search strategies.
We are looking for a strategic thinker with a track record of mentoring teams, setting goals, and driving measurable results.
Key Responsibilities:
- Develop and execute flexible and results-driven digital marketing strategies, focusing on key KPIs such as new customer acquisition (NCA), revenue, ROAS/CoS, CAC, traffic, and brand awareness.
- Collaborate with Brand and GTM teams to ensure campaigns achieve maximum impact, working closely with stakeholders on strategy and performance optimization.
- Manage and optimize digital advertising platforms, including Meta Ads Manager, Google Ads Manager, and Smartly, using cutting-edge marketing technologies to enhance performance.
- Leverage data insights, attribution modeling, and customer behavior analysis to refine marketing efforts, increase conversion rates, and drive ROI.
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Digital Marketing Strategist
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Digital Marketing Leader
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Digital Marketing Director
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Marketing Director
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