Digital Trade Marketing Executive
4 days ago
We've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.
In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.
Role summary:
The Digital Trade Marketing Executive's purpose is to strategically manage communication, activation, and engagement for the Company's Swedish trade partners through the Digital Trade portal (OPEN). The role focuses on driving awareness, engagement and sales, using digital strategies. It involves collaboration across teams, using data insights, and ensuring the optimal functioning of the Digital Trade portal to elevate trade marketing effectiveness and contribute to the company´s overall success in the Swedish market.
Please note that this is a temporary role until May 2026.
Main responsibilities:
- Creative content creation and review to ensure alignment with marketing strategies and objectives.
- Yearly planning of campaigns and educational programs for the B2B and indirect retail channels in Sweden.
- Sales cycle planning, sprint planning, and strategy preparation, including participation in Open pitch sessions.
- Effectively convey campaign and activity messages to customers, sales reps, and the commercial organization in a captivating and compelling manner.
- Collaboration with cross-functional teams, participate in commercial projects, and provide support for Key Account-specific initiatives.
- Develop and engage customers through CRM activities to enhance customer relationships and support the Field Sales Force (FSF).
- Budget responsibility and financial follow-up for all trade marketing initiatives.
- Create activation strategies informed by valuable insights, ensuring a purposeful and impactful approach.
Who you are
- University degree in marketing, business economics or similar
- 3-5 years of experience from trade marketing, content management or similar. A background in FMCG and an international environment is plus.
- Project management: You can take ownership of projects and drive execution from start to finish.
- Time management: You have excellent time-management skills and can work on multiple projects simultaneously
- You are proficient and creative in handling digital assets (website copy/images/graphics, promotional materials, banners, etc).
- Proficiency in English and Swedish is required.
- You are phenomenal at communicating with multiple collaborators and able to manage opposing views.
- You present your ideas and campaigns in a clear and understandable way, both verbally and through presentations.
Please note that relocation support is not available for this job.
What we offer
Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can:
• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.
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