Senior Trade Marketing Professional

2 days ago


Stockholm, Stockholm, Sweden Swedish Match Full time
Key Responsibilities

The Lead Trade Marketing will be responsible for:

  • Developing and implementing overarching trade marketing strategies for B2B, B2C, and D2C sectors.
  • Leading, mentoring, and coaching a team of skilled professionals, fostering a collaborative, innovative, and high-performing team environment.
  • Overseeing supply chain management for point-of-sale materials, including implementing digital workflows, managing demand planning, inventory control, warehousing, transportation, and overall coordination of all point-of-sale materials.
  • Overseeing procurement activities, including quotes, invoicing, vendor negotiations, and sourcing strategies, while managing purchase orders.
  • Driving pilot projects, testing, and store renovations in the market.
  • Supervising in-market support for point-of-sale materials and establishing an effective sales support system providing necessary tools.
  • Managing budgets, cash flow, and financial accountability.
  • Developing and implementing effective communication strategies to support trade marketing initiatives across B2B, B2C, and D2C channels, and plan and execute impactful trade marketing initiatives.
  • Driving the data collection strategy, monitoring trade marketing effectiveness, and providing insights for continuous improvement.
  • Optimizing processes and systems for cross-functional and external team efficiency.


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