Senior Product Marketing Manager

3 weeks ago

Stockholm, Stockholm, Sweden Juni Technology Full time
Juni who?
At Juni, we're busy building the future of banking. We want to help businesses do more with less and get access to the financial tools they need to operate, grow, and win globally.

How & why we do it
We give our people the same thing we're building for our customers: freedom. Freedom to be 100% yourself. Freedom to explore your potential and what's more – make the most of it. We truly believe we're making the world a better place for online businesses, and we want you to be a part of that mission.

Your role at a glance

As a Senior Product Marketing Manager at Juni, you will be a pivotal leader in driving product and customer insights. Your role is essential in ensuring that our product positioning, value propositions, customer insights, product launches, and sales enablement are strategically aligned and impactful. You will collaborate closely with the Sales, Communication, and Growth teams, requiring a blend of creative, strategic, and tactical skills.

Your responsibilities

In this role, you'll:

1. Product Positioning & Messaging

- Craft clear and compelling messaging that differentiates the product from competitors

- Define the value proposition for various customer segments at Feature Level, Product Suite Level, and Platform level

- Work with commercial and Communication & Growth teams to align messaging across marketing channels, sales collateral, and the company's help website

2. Go-to-market strategy

- Develop and execute GTM plans for new product launches or feature updates

- Collaborate with Sales, Communication, and Growth marketing teams to ensure seamless product rollouts

- Define key metrics for product success and adoption. Track impact on metric post-launch announcements

3. Product Adoption & Customer Engagement

- Work with customer success teams to gather testimonials, case studies, and customer stories

- Monitor product usage data and implement strategies to increase engagement and retention

- Build strategies to encourage product engagement via product marketing initiatives or technologies like Product Tours

4. Customer insights and market research

- Analyse and document customer needs, pain points, and behavior

- Develop personas based on data-driven insights

- Work closely with sales and customer success teams to gather feedback and refine product messaging

Within 1 Month You'll:

1. Get embedded into Product Teams and understand the roadmap - upcoming launches
2. Build a product launch calendar, which can be shared with the whole organisation
3. Successfully onboard and gain a comprehensive understanding of Juni's product suite, positioning, and messaging.
4. Establish strong relationships with product managers, sales team, and comms & growth marketing team stakeholders

Within 3 Months You'll:

1. Lead your first major product release
2. Develop advanced product positioning and feature-level messaging for Juni's product suite
3. Collaborate with the marketing and brand teams to create assets and deliver integrated product marketing campaigns across owned, earned, and paid channels.
4. Extract insights from our community of customers and apply them to Product Marketing practices.

Within 6 Months You'll:

1. Deliver best-in-class product marketing for product releases and demonstrate the successful impact they have had.
2. Build product adoption and engagement strategies based on industry best practices

Tooling

- Slack
- G-suite
- Miro
- Asana
- Linear
- Intercom
- Figma

Qualifications

What we need to see:

- Minimum 3-5 years of experience within a B2B Product Marketing role
- Strong stakeholder management and prioritization skills.
- Proven experience working cross-functionally between teams.
- A strong inclination towards data-driven decisions.
- Native or Business-level fluency in both Swedish and English

What we'd love to see:

- Extensive experience in owning the end-to-end product launch and retrospective process, leveraging learnings to improve efficiencies.
- Expertise in navigating market product positioning and messaging nuances.

Your people

Our team is as ambitious as our amazing customers. We aim high and we move with speed to make our vision a reality. We care deeply about building a better future for our customers and each other. Here, you can work with people at the top of their game and who didn't get there by playing games. You can help us create a whole new category in financial services.

Your benefits

We're freedom-first. Transparent. Caring. Empowering. So our benefits are too.

- We work hybrid. We'll see you in one of our offices in Stockholm or Gothenburg at least two days per week.
- Swap 2D for 3D. Meet all Juni's IRL at the company onsite each year.
- Diversity is at our core. We're part Swedish. Part Canadian. Part French. Part Indian. Part Italian. Part British. Part Portuguese. You get the idea.
- Great players can stay great players. Progress your career whether you choose to manage people or not.
- Stock options. We can't promise you'll make a fortune. But we'll give it our very best shot.
- Vacation days. 30 days, awesome
- Private Health insurance. You know. Just in case

- Beautiful offices in central Gothenburg and Stockholm, front row sea view

#J-18808-Ljbffr

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