Corporate Social Media Leader
1 day ago
Company Description
Before we talk about us, let’s talk about you. Do you love working with people as much as working with words? Do you use your skills to bridge gaps, inspire, and engage? Do you also have experience working with Social Media in a global context? Then, you may be exactly who we seek.
About IKEA
At IKEA, we do things a little differently. We like to break things (like rules) and make things (like planet-friendly plantballs). We dare to try, and we dare to fail. And above all else, we are driven by our shared vision – to create a better everyday life for the many people.
Another factor fuelling our success is our values-based culture. While we are unique individuals with endless differences, we share our commitment to leading by example, working together, always looking for new and better ways, and getting things done. We believe in life-long learning, where we all contribute to helping each other (and our business) grow.
IKEA of Sweden is at the heart of IKEA, based in Älmhult, Småland and the global centre where we design and develop the IKEA product range, which reaches hundreds of millions of people’s homes. From here, we lead the home furnishing businesses and connect the whole IKEA value chain through the product range.
About the Inter IKEA Group Media Relations team
The Media Relations team enhances the IKEA Brand perception and strengthens the IKEA business by delivering and enabling proactive and reactive PR, global social media activations, and spokesperson support. The deliverables are based on the strategic priorities of Inter IKEA Group Communication.
As an area of expertise, the media relations team works closely with the Inter IKEA businesses to identify and mitigate brand risks, strategise PR and activate product launches, contribute to creating a 360° communication approach, and advise on PR and Social Media requests from all twelve IKEA franchisees.
Job Description
In this role, you plan and execute the global social media operations and tactics for Inter IKEA Group. This includes aligned content and planning for long-term common content, as well as enabling proactive social media opportunities, strategic improvisation, and supporting unplanned opportunities and requests to ensure the best possible outcome for the business whilst strengthening the IKEA brand perception.
The Corporate Social Media Partner collaborates closely with internal stakeholders to ensure that social media content and tactics are aligned across. You will work with the overarching SoMe planning and execution for all Inter IKEA Group external SoMe channels.
Part of the role's scope is to secure the IKEA franchisor principles and frames for the IKEA franchisees' use of specific social media channels. The role also includes legal support on social media activities from a trademark perspective, including ensuring compliance with brand guidelines, regulations, etc.
As a Corporate Social Media Partner, you are also covering our social media analytics tool to measure the success of campaigns, track KPIs, and ensure solid follow-up summaries to relevant internal stakeholders. And to secure social media in crisis communication, including identifying potential issues, contributing to the crisis communication plans, and communicating with stakeholders during and after situations when the IKEA Brand is being challenged.
Job-specific capabilities:
- Strong experience in working with both proactive and reactive global social media.
- Advantage if you already have a good knowledge of the IKEA business model, the IKEA Concept and the IKEA value chain
- Strong knowledge of the media landscape, the media logic and deep knowledge of social media.
- Knowledge of social media monitoring
- Experience in managing corporate brand´s social media channels, to reach diverse target groups.
- Updated on the latest trends on various social media platforms and able to lead engaging content creation.
- Excellent capability to judge messaging for communication in global social media channels while ensuring consistency with the brand's overall image and values.
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Other qualifications:
- Excellent communication and networking skills to build trustworthy and long-lasting relationships with a diverse range of internal and external stakeholders.
- Ability to prioritise and coordinate multiple tasks and projects in a fast-paced environment.
- Strong analytical skills to evaluate social media opportunities and assess when it's important to act or not act.
- Ability to prioritise and meet deadlines while navigating in a complex and fast-changing environment.
- Ability to work independently and within a team, collaborating and working in processes and interacting with different IKEA competences in the network.
- Ambassador for IKEA values and IKEA culture.
- Excellent written and oral communication skills (English) to create engaging and effective social media content, always in the IKEA Tone of Voice.
Additional information
This role is full-time (40 hours per week), temporary contract for 18 months, based in Malmö/Älmhult. This role sits in the global Inter IKEA Media relations team, and reports to the Team Manager.
If you have questions about the recruitment process, please connect with Chris via chris.ellis@inter.ikea.com.
Interested? Submit your CV , in English, by February 14th 2025.
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