Director of Brand and Buzz

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

Is creating outstanding global brands and high-performing teams your thing? Are you up for a challenge and want to think BIG? Are you a doer who can get things moving? Well, then keep on reading.

With the vision of transforming the way we do meetings and lectures by turning passive groups into active contributors, Mentimeter is growing rapidly across the globe. With more than 300 million users and customers worldwide, we are on our way to making the world a better place, one Menti at a time. Since the launch in 2012, we have set up offices in Stockholm, Toronto, and Sydney.

We are looking for a Director of Brand and Buzz to make us top of mind for 1 billion knowledge workers across the globe. (Yep, you are right - that is every single knowledge worker on the planet.)

What we bring to you

- A culture-transforming product that is loved by its customers and users.
- A unique value-driven and profitable international scaleup, renowned for its great company culture and employee focus.
- The opportunity to work with genuinely inclusive, intelligent, and ambitious people, solving interesting problems together.
- A role with extraordinary impact combined with a whole lot of fun. (We take our work, but not ourselves too seriously.)

The role in a nutshell

As the Director of Brand and Buzz, you’ll be the creative right hand of the CMO, driving and leading our brand strategy and brand identity. You'll lead a creative in-house team and be the partner and brand confidant for sales, product, the people team, the finance team, and every team at Mentimeter. You're obsessed with creating an impact for our customers and users, and you know how to create movements and raving fans. You understand that in order to create a unique brand personality, you need to talk to the heart. And you know that in order to gain trust from the CEO and investors, you need to talk to the head.

The Mission

- To create a world-leading brand and transform the way meetings and classes are held
- To ensure a bold, premium brand that stands out- bringing our brand to life by leading and driving the marketing department’s multi-channel communications strategy, including but not limited to thought leadership, PR, social media, and content marketing. events, trade shows, podcasts, and live shows might also be a part of it. Strive towards a consistent brand experience in all channels and touchpoints, and in close collaboration with the product team and the sales team.
- Lead to succeed - Lead, grow, and build a high-performing in-house creative team.
- Track, analyze, and tweak - Show the impact of brand initiatives in numbers, stay close to data and performance, analyze the outcome and act on the findings.
- Getting everyone on board - By utilizing great stakeholder management and communication skills, you’ll ensure that we are on board and on the same page. You'll collaborate and work closely with leaders across Mentimeter to ensure brand consistency.
- Thinking BIG and small - Set the big vision and break it down into concrete actions and projects to make the vision happen.

Who you are

- You have a strong track record leading creative marketing functions in international, enterprise, and/or product-led SaaS businesses. (When I say pipeline, demand generation, field marketing, acquisition, web, digital, and product marketing, you know what I am talking about.)
- You have demonstrable ownership of an international brand and content vision and have planned and successfully delivered against associated targets and budgets.
- You are an experienced leader who loves helping people grow and succeed, knowing that a leader's success is tied to the success of their team. Leading diverse global marketing teams, including in-house talent, agencies, and contractors, comes naturally to you. You're skilled at leading creative teams and bringing out their best, with a passion for brand building, design, and communication.
- You thrive in fast-paced environments and can juggle creative ideas with a strategic mindset while rolling up your sleeves to get things done when needed.
- You excel in verbal and written communication in English. (However, you don't have to know Swedish at all. Daily work is carried out in English, and the Mentimeter team is composed of more than 50+ different nationalities.)
- You are accustomed to being the brand budget owner, negotiating with vendors, and ensuring results from investments.
- You have a proven ability to collaborate with all levels within the organization as a tactical and strategic partner, coach, and advisor.
- You have a growth mindset, are willing to take risks, and think big.

Wow, that turned out to be a lot of information... But just one last thing before you apply, perhaps the most important one: as the Director of Brand & Buzz, we want you to be a part of shaping the role. If you don't tick all the boxes, please apply anyway

This will be fun

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

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